The basis for the USP then must be something unique, for example:
Hours of operation. Maybe you work around the clock or open very early? Make it the basis of your unique selling proposition, and then in the morning you will have businesswomen coming to you to get ready for a business meeting, and in the late evening – clients rushing to an important event.
Features of your target audience. Who brings your salon the most revenue? Older ladies or young girls? Mature men or teenagers? Think of what you can attract them: a cup of coffee and cookies, free Wi-Fi, a sports channel on TV, or maybe a children’s room, where the kids are taken care of while moms are grooming themselves?
Technology and materials. Are you using expensive hair formulas or the latest laser for hair removal? Tell us about it in your unique selling proposition! Maybe you have inexpensive, but high-quality formulas? On this, too, can build a unique selling proposition beauty salon.
Guaranteed results. Are you sure that after a course of massage your clients will lose at least a centimeter in volume? Let them know it! Promise a refund if the coloring result is not what the client expected. Guarantee manicure durability for 3-4 weeks. Of course, you must be confident in the quality of your masters.
Bonuses and incentives. This can be a nice little gifts to customers whose check will be above a certain amount, phyto cocktails after treatment, a discount on every fifth procedure and more depending on your imagination.
Let’s look at examples of the unique selling proposition beauty salons.
Example 1. The salon, aimed at affluent clients, offers them a free cab home if the check for services exceeds a certain amount.
“Free cab for favorite customers with a check amount of N!”
Example 2. Brides and their bridesmaids who booked hair and makeup can get a free glass of champagne to lift their spirits.
“Picked us for your special day? Treat your bridesmaids and relatives to a glass of champagne!”
Example 3. Salon clients who sign up for treatments before 10 a.m. are served a free, delicious and healthy breakfast from a nearby cafe.
“Don’t have time to eat breakfast before a busy day? Clean yourself up in our salon, and we’ll take care of a strong coffee and a healthy breakfast.”
Example 4. A salon with a beautician’s office offers a free 30-minute consultation with a specialist and a selection of beauty products.
“Tired of spending money on ineffective cosmetics? Our experienced cosmetologist will select your home care products for free!”
Example 5. The salon provides simultaneous services.
Save time for the important things – sign up at our salon for concurrent services!”
Example 6. Salon offers services with an on-site visit to the client.
“While everyone else is thinking – we’re doing! We bring quality salon service to your home or office.”
When formulating your own unique selling proposition, try to take into account your strengths and weaknesses to demonstrate your strengths in all their glory. Remember, the unique selling proposition must be catchy, meaningful to your customers and memorable.